‘AIR’ (Review) An Origin Story That Takes FLIGHT! #SXSW2023
A review of Ben Affleck’s new film ‘Air’ the story behind Nike, and the creation of the Air Jordan brand!
From award-winning director Ben Affleck (Argo, The Town), AIR reveals the unbelievable game-changing partnership between a then-rookie Michael Jordan and Nike’s fledgling basketball division which revolutionized the world of sports and contemporary culture with the Air Jordan brand. This inspirational story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son’s immense talent, and the basketball phenom who would become the greatest of all time.
AIR stars Matt Damon as Nike’s basketball expert, Sonny Vaccaro; Ben Affleck as Nike founder and CEO, Phil Knight; Jason Bateman (Ozark) as Rob Strasser, Nike’s VP of Marketing; Chris Tucker (Rush Hour franchise) as Howard White, Sonny’s colleague and advisor; Chris Messina (Sharp Objects) as David Falk, Jordan’s agent; Marlon Wayans (Respect) as George Raveling, one of Jordan’s coaches at the 1984 Olympics; and Viola Davis as Michael’s mother, Deloris Jordan.
The main cast also includes Matthew Maher (Captain Marvel) as Peter Moore, Nike’s creative director; and Julius Tennon (The Woman King) as Michael’s father, James Jordan.
Affleck directed AIR from a screenplay by Alex Convery. Affleck and Damon are also producing alongside David Ellison, Jesse Sisgold, Jon Weinbach, Madison Ainley, Jeff Robinov, Peter Guber, and Jason Michael Berman. Dana Goldberg, Don Granger, Kevin Halloran, Michael Joe, Drew Vinton, John Graham, Peter E. Strauss and Jordan Moldo serve as executive producers.
The behind-the-scenes creative team includes three-time Oscar-winning director of photography Robert Richardson (Hugo, The Aviator, JFK), production designer François Audouy (Ford v Ferrari, Logan), Oscar-winning editor William Goldenberg (Argo, The Imitation Game, Zero Dark Thirty), costume designer Charlese Antoinette Jones (Judas and the Black Messiah) and music supervisor Andrea von Foerster (Yellowstone).
Amazon Studios and Skydance Sports present an Artists Equity and Mandalay Pictures production, AIR. The film has been rated R by the MPAA for language throughout. [Amazon Studios]